Hassan Murad

Hassan Murad co-founded Intuitive AI with Vivek Vyas in 2017, driven by a vision of a zero-waste world. Growing up in Pakistan, he witnessed the damaging effects of waste on local ecosystems, inspiring him to merge his passions for robotics, AI, and sustainability to tackle the global waste crisis.

As CEO of Intuitive AI, Hassan leads the development of Oscar Sort, the AI Recycling Assistant that boosts recycling accuracy up to 96%, increases diversion rates, and reduces CO₂ emissions. Under his leadership, Intuitive AI partners with global organizations including Pepsi, Amazon, and Coca-Cola, helping them cut contamination, improve recycling outcomes, and achieve ambitious sustainability goals.

Hassan remains committed to advancing AI in waste management, with the goal of doubling recycling rates and significantly reducing carbon emissions worldwide.