Justin Pettit

Justin Pettit is a third-generation cattle rancher and the visionary co-founder behind Santa Carota Beef the only grass-fed, carrot-finished beef on the market. Santa Carota’s premium beef has been featured by celebrity chefs like Wolfgang Puck and Gordon Ramsay and has garnered national recognition in The New York Times and Food & Wine. Known for its exceptional flavor, health benefits and sustainability, the brand has redefined high-quality beef for both chefs and consumers. Rooted in his family's ranching traditions and driven by innovation, Justin is redefining the beef industry. By finishing cattle on carrots, he has created a nutrient-rich beef that not only delivers exceptional flavor but also transforms beef into a superfood, packed with vitamins and minerals.

What started as a family ranching tradition has grown into a nationally available product, now shipping nationwide to consumers. Raised without antibiotics, harsh chemicals, hormones, or grain, Santa Carota Beef offers a cleaner, healthier option for beef lovers. Justin remains committed to delivering the highest-quality beef while preserving the land and industry for future generations. Justin is a devoted husband and father and lives in Dallas, Texas with his wife and three children. You can learn more about Justin and Santa Carota beef at santacarota.com or connect with them on Instagram and Facebook.